Privacy Policy

1. About this policy

LifeTree is a personal growth and milestone app operated from New South Wales, Australia. In this policy, “LifeTree”, “we”, “us” and “our” refer to the operator of the LifeTree app and website.

This policy applies to the LifeTree iOS app, the website at lifetreeapp.com, and related support services.

2. Information we collect

Account and profile information

We collect the information needed to create and manage your account, such as your name and email address. If you choose to provide it, your profile may also contain a phone number, country code, birthday, gender, location, preferred language, tagline, and profile image.

Your LifeTree content

We store the milestones, goals, categories, progress, dates, notes, memories, suggestions, photos and other media you choose to add. Because this content is personal to you, it may include sensitive information if you choose to enter it.

Sign-in, device and technical information

We process sign-in provider identifiers when you use Apple or Google sign-in. We may also process your device type, notification token, app configuration, and limited server request information such as IP address, time, endpoint and error details for security and reliable operation.

Website launch list

If you join the iOS early-access list, we collect your email address so we can send the launch message you requested.

3. How we collect information

We collect information directly from you when you create an account, edit your profile, add LifeTree content, contact support, or join the launch list. We also receive limited authentication information from Apple or Google when you choose those sign-in methods, and technical information automatically when the service is used.

4. How we use information

We use personal information to:

• create, authenticate and secure your account;
• store and display your milestones, memories, progress and tree;
• sync your content and restore it when you sign in;
• provide notifications you enable;
• respond to support, privacy and safety requests;
• diagnose errors, prevent misuse and maintain the service; and
• send the requested LifeTree launch email.

LifeTree does not sell personal information, display third-party advertising, or use your app content for cross-app advertising or tracking.

5. When information is disclosed

We disclose information only where needed to operate LifeTree, including to providers that support cloud hosting, website forms, email verification, notifications, and Apple or Google sign-in. These providers process information for the services they supply and are subject to their own privacy and security obligations.

We may also disclose information when required by law, to protect users or the service, or as part of a business transfer where appropriate safeguards apply.

6. Storage, security and overseas processing

LifeTree uses technical and organisational safeguards designed to protect information, including encrypted network connections, access controls, authenticated requests and restricted server access. No online service can guarantee absolute security.

Information may be processed in Australia and in other countries where our service providers operate, including the United States. Privacy protections and legal requirements may differ between countries.

7. Retention and account deletion

We keep account information and LifeTree content while your account is active and as needed to provide the service. You can request permanent account deletion in the app under Profile → Privacy → Delete account.

Account deletion removes the active account and associated user content from LifeTree systems. Limited information may remain temporarily in security logs or protected backups where reasonably necessary for security, recovery, fraud prevention, or legal obligations, and is removed or de-identified under the applicable retention process.

8. Your choices and privacy rights

You can review and correct profile information in the app, manage notification permissions in iOS and LifeTree settings, export profile details and local tree progress stored on your device, or delete your account.

To request access to or correction of information, ask a privacy question, or make a complaint, contact us using the address below. We may need to verify your identity before acting on a request. We will review privacy complaints and respond within a reasonable period.

9. Children

LifeTree is not directed to children under 13. If you believe a child has provided personal information without appropriate permission, contact us so we can investigate and take appropriate action.

10. Changes to this policy

We may update this policy when LifeTree or its data practices change. The effective date at the top of this page shows the latest revision. Material changes will be communicated where appropriate.

11. Contact